IT’SUGAR will open its second store in Louisiana and its first in Baton Rouge this week. The new location is a 2,600-square-foot candy store in the Mall of Louisiana at 6401 Bluebonnet Blvd, Suite 540, Baton Rouge, on The Boulevard near Fat Tuesday. The grand opening is Thursday, April 27. This is going to be one sweet event.

IT'SUGAR is the world's largest specialty candy retailer and is about satisfying your candy cravings. Founded by the Candyman himself, Jeff Rubin, in 2006, the iconic candy store is home to hundreds of over-the-top sweets, absurd sugar innovations, humorous candy novelties, and, best of all, a lot of SUGAR! Enjoy crazy candy experiences with the Sour Patch Kids, OREO, Nerds, Skittles, Reese’s, and Starburst.

The world's largest candy store is a sugar paradise with retro and international candy, TikTok-trending treats, giant candy, and playful entertainment for candy lovers of all ages. The celebration of candy continues to grow as there are IT'SUGAR shops in 100 locations across the U.S. and Canada.


Louisiana's first sweet shop opened at the Outlet Collection At Riverwalk in New Orleans at 500 Port of New Orleans Place. Soon there will be another location for sugar enthusiasts to get their fix. Get your favorite “sugary treats” Wednesday at the new site in Baton Rouge. Celebrate fewer restrictions and absurd sugar innovations, and laugh at lighthearted rebellion. Justin Clinger, Director of Licensing & Marketing, said,

“We have one of the most expansive assortments of confectionery treats, alongside a curated collection of in-demand candy-licensed merchandise, such as apparel, plush, scented candles, and more. IT’SUGAR  transforms how the world experiences their favorite ‘sugary’ treats.”

IT’SUGAR is a member of BBX Capital Corporation’s family of companies and a subsidiary of BBX Sweet Holdings, for more info, visit See you Thursday at the Mall of Louisiana grand opening.

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