Ponchatoula-Based Elmer’s Chocolate Continues To Be An Easter Tradition

Ponchatoula-based Elmer’s Chocolate continues to be an Easter tradition.

CEO Rob Nelson says this year they brought back the Double Nut Gold Brick Fudge just in time for the holiday.

He says even though Elmer’s brought back a fan favorite from years ago, it’s not the most popular item in the Easter basket.

“Our most popular items are Gold Brick and Heavenly Hash and it just seems to be a race to the finish line each year. This year, Heavenly Hash is just barely outpacing Gold Brick but sure to be a close race.”

Nelson says they’ve seen an increase in candy sales because of a later Easter this year. He says the selling season for Easter runs from the day after Valentine’s Day until Easter Sunday.

“With three extra weeks, it always bodes well for candy manufacturers.”

Nelson says Elmer’s Chocolate recently underwent a big company expansion, completely revamping how the company makes boxed chocolates. But Nelson says that hasn’t affected Easter candy at all.

“Just rest assured, nothing changed for Easter but for our new chocolate, we’re talking about much higher quality, premium quality chocolates at a price people can afford.”