Facebook is getting into the dating scene.

Soon, users will be able to opt-in to a new set of dating features by creating a dating profile on Facebook. This "dating profile" will only be visible to non-friends who have also opted in to the dating feature. It will use a myriad of preferences, and because Facebook has more data on you than any other app, they believe they can bring you better matches as a result.

The preferences will range from things you have in common to mutual friends.

potential matches will be recommended based on dating preferences, things in common, and mutual friends. They’ll have the option to discover others with similar interests through their Groups or Events.

Here's how TechCrunch says it will work:

  1. Opt-in to create a profile with just your first name. Your profile won’t be visible to friends, users who aren’t on the dating feature, and it won’t show up in the News Feed.
  2. You’ll browse Events in your city and Groups that match your interests. You can select to “unlock” one for dating.
  3. You’ll then see the profiles of other dating users who’ve unlocked that surface.
  4. You can browse through people’s profiles that show off a few of their photos plus some basic information about them.
  5. You’ll be shown people based on mutual interests and friends, plus other data Facebook has on you.
  6. If you both are interested, you’ll be able to start a conversation with someone in a special inbox that’s separate from Messenger and WhatsApp. For safety, only text can be sent for now.

The social media site is already responsible for marriages that were built on their platform, so this idea is far from crazy and will almost focus more on "relationship-focused matching"—as opposed to quick casual hookups that apps like Tinder are most known for.

As a matter of fact, Tinder is already feeling the fire seeing shares drop nearly 20% after Facebook made the announcement.

Is this something people will be willing to do on the same app that their grandparents use to wish them a happy birthday? Will there be enough of a difference to separate your normal everyday Facebook behavior with your potential hookups? Could you imagine sending the wrong message to a colleague or your boss?

Facebook is confident it will be a success and the features should begin to roll out later this year.

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